"THE SPECTRUM"
L'OREAL
We Collaborated with the folks over at RAIN Agency to showcase the initiative demonstrating L’Oreal USA’s focus on the “beautiful pursuit” —the celebration of the strides toward improvement rather than only the end goal. The scientists at L’Oreal go above an beyond in regards to their research, surpassing common beauty brand presumptions.
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Beauty comes in many shades. Balanda Atis shares the story of her journey to create the perfect match for each one. Learn how L'Oréal USA is transforming beauty here: http://www.lorealusa.com/ L'Oréal chemist Balanda Atis knew there was a problem, so she put together a team to answer the question, "Why doesn't makeup match every skin tone?"
[slide-right]L'Oreal - The Spectrum
Agency: RAIN Agency
Task: Sound Design and Mix[/slide-right]
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